In 2013 I saved money from the job (assistant sales manager) and started my first business in real estate. I used to think that if I am good at the job, then I can easily sell my products in business also.
I was so over-confident that I overlooked some critically essential parts of the business like Idea Validation, Product Market Fit, Market Gap, Fund Management, Lead Generation, etc.
I thought that I would invest a few thousand rupees in lead generation and then it's all done because I am so good at sales. I completely overlooked the importance of BRAND VALUE.
Now you can easily guess the future of my first company.
Yes, my business started struggling, and I felt like there is no way out.
To save my business, I did everything that I could. I read books, read 1000s of articles on the internet, watched videos on youtube, listened to audiobooks and podcast. However, nothing helped.
Then I realized that free material would not work out, so I searched for the "Best Entrepreneurship Courses" on the internet. Do you know what I found?
One, the majority of courses were crap and were not covering the actual roadmap of entrepreneurship; second, all the useful courses which were covering the processes involved in a startup were made by the professors of elite universities like "Harvard Business School," "London School of Business," IITs. Moreover, they too were promoting it for the certification program.
The biggest question that I was having in my mind is how a person who has never started any business can teach me about entrepreneurship. Entrepreneurship is not an MBA that can be explained by professors; if it was like that, then none of the MBA students have ever failed in entrepreneurship.
Well, I ignored that thought and made my mind to buy the course so raised the inquiry to know the price. The prices were like $2000, $3000, $4000. As I was already struggling and was in a financial crunch, so there was no way to pay those hefty prices.
So I drop the idea of buying the course and keep struggling and then eventually failed.
Then I again went to the job, saved money, and started BusinessAlligators and the aim was clear to help all those first-timers and/or struggling entrepreneurs by sharing my knowledge and experience with them.
This time I avoided the majority of previous mistakes, I won't lie so yeah I repeated a few mistakes again. Besides that, I also made 1000 new mistakes, but this time I was a better entrepreneur and hence survived during tough times.
Then this happened, slowly and slowly people started loving us. But trust me we have worked literally hard day and night to reach this level but yeah finally we touched the mark of 100K pageviews per month and now helping more than 70K entrepreneurs each month.
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We were leaving so many customers on the table, but Lokesh Tanwar guided us in converting more customers without being clingy.
- Kapil Gupta, Founder, Enqodle.Com
Founder of BusinessAlligators.Com
Expert in sales, marketing, team management, leadership, and web analytics. Currently working hard with other entrepreneurs to help them in building their businesses.